Marketing tips

Marketing tips

How to reduce abandoned carts on your streaming or VOD platform

Abandoned carts are a well-known term in e-commerce. But it applies also to any streaming service that offers paid content, whether it is transactional VOD (TVOD) or subscription VOD (SVOD). Abandoned carts are all orders initiated by a customer, then abandoned at the time of payment. In the case of a video or music/podcast platform,…
Marketing tips

7 tips to increase your YouTube audience

Whether you are a creator, an artist, a company, a brand… Having a YouTube channel has become almost a must-have to promote your work or your products & services. For some people, YouTube is a tool to earn money with videos, for others the platform offers too many disadvantages. But in any case, YouTube remains…
Marketing tips

How to use TikTok to get more audience on your video streaming platform

TikTok is a new social network with over 800 million active users per month. It’s the next big thingand it’s not likely to stop anytime soon. It is therefore an opportunity for all online activities, especially if you offer video or audio content via a streaming platform, whether you want to monetize it or not….
Marketing tips

How to monetize your videos

While the entire Internet is being transformed into a giant video platform, the existential question remains: how to monetize video content? Whether you are a creator/producer of content, a streaming platform or a publisher, you are certainly looking for the best way to monetize your content. We give you here 7 levers to monetize online…
Marketing tips

Video streaming & SVOD : how to grow your subscribers base

Yes, today are going to help you transform 1 existing subscriber into 10 new subscribers! If you produce and distribute video content online, whether on a Youtube channel or on your own platform (like Netflix), your only goal is to win subscribers (paid or free) to grow and continue to develop your video offer. Whether…
Marketing tips

6 techniques to grow your audience on your video streaming platform or your VOD website

If you have a streaming platform or a VOD site, you will need to attract (qualified) traffic that you can convert into clients (or SVOD subscribers). Conversion is a very important issue that we’ll see another time. For now, let’s focus on 6 different techniques to grow your audience and give visibility to your streaming…
Marketing tips

GDRP : all the change for your VoD platform

The 2018 GDRP has finally arrived and will be in place on May 25. This new regulation aims to make companies and their subcontractors responsible for the use, prevention and protection of personal data. As a VOD platform or streaming site owner, you are subject to this legislation, since you collect and use data from…
Marketing tips

Increase conversion on your VOD platform with free trial

If you have created a subscription offer (SVOD) for your video content, you know how difficult it is to find an audience. But it is even more difficult, once you have started to grow, to keep them on the long term and convert them into loyal customers. One solution to break this conversion barrier is to offer…
Marketing tips

How to sell your video contents in a Facebook Shop

With 2 billion monthly active users worldwide, Facebook is definitely an important acquisition channel to sell your video contents. You already know it but, being active on it allows you to communicate on a large scale and (very often) at a lower cost. This social network federates users around subjects they care about (remember, we were telling you…
Marketing tips

Instagram, a powerful weapon to promote your videos and VOD projects

Instagram is one of the most popular platforms of our time. It allows you to promote your company, your project, through short videos (excerpts, trailers …) or photos (posters, backstage …). This social network is a very effective promotion channel. Also, easy to federate your audience around a content marketing strategy, and very simple to set…
Marketing tips

How to get the best of Facebook Audience Insights to magnify the visibility of your videos !

You’d like to give more visibility to your video projects (films, web-series, educational contents, e-learning …) to develop your audience, and why not monetizing your contents ? In this blog, we usually deal with marketing and promotional tips to help you in this way,  and in most of the cases without spending money ! But…
1000 true fans video models
Analysis, Marketing tips

How to get online revenues from your videos with the 1000 true fans theory

This article is directly inspired from the excellent publication of Kevin Kelly, “1000 true fans” which you can read here . As we know, for video creators and artists, the world is split into two categories: On one side the all-mighty aggregators / broadcasters: telecommunication operators, television channels, Amazon, Netflix, Youtube etc … who own their audience thanks…
computer using streaming video solution
Marketing tips

Why and how to use emailing to promote your VOD offer or video content

Yes, emailing is a must-have to promote your videos. With the worldwide rise of mobile devices, it has even become one of the most powerful tools of communication, and here is why. 5 reasons to use emailing for your VOD offer or videos: # 1 Because it costs (almost) nothing Sending an email is free. If you need to send…
press magazines medias OKAST
Marketing tips

How to write a press release for your video contents that gets noticed

A press release is a real marketing tool not to spread the word about your video contents. Getting published in media or popular blogs gives you immediate and free access to thousands of potential customers. In addition to this article, if you want to know how to connect with influencers, read our article “How to use influencers to develop your…
influencer to monetize video content
Marketing tips

How to use the influencers to develop your business video

Many creators are sometimes struggling to drastically grow their audience. Find acquisition channels for  new customers is sometimes hard, but as we often said it’s a game that (really) worth it! Connect with influencers to get a promotion is a very powerful lever which must be planned. When we start with an audience of zero or…
Video monetization marketing Pinterest
Marketing tips

Boost your video audience with Pinterest!

Pinterest is a social network less popular than Facebook or Instagram, but that can be very powerful as acquisition for your hearing channel. With more than 100 million users, it represents a community cannot be ignored. Pinterest is particularly suited if you produce video content around strong themes because it brings together foremost enthusiasts (like…
Marketing tips, Use Cases

[USE CASE] How to successfully launch your film on VOD !

Creating a marketing plan for the launch of video content (film, series, web series, documentary etc.) is crucial for the success of your project in VOD. Marketing strategy does not mean having a specific budget! Internet and social networks offer incredible (and free) tools to promote your content to a receptive and qualified audience. Analyzing the use case of the independant…
Marketing tips, Use Cases

[PRO TIPS] How Fred Gelard uses Internet to sell his film “Free Party” to thousand of people !

Since Fred Gelard registration on OKAST a few months ago we see a strong activity of his medium-length “Free Party”. Fred was among the first to consider the digital as a real tool for film distribution. Today his movie has been sold thousands of times in VOD and he has a facebook page with more than 30 000…
IA streaming video solution
Analysis, Marketing tips

Cinema 2.0, how digital can revolutionize indie movies: our exclusive plan with Flamefy for the E-Cinema release of “The Nasties”!

“The Nasties” is the first comedy about online dating sites. An event 2.0 from its creation to its distribution! A model far from the traditional ways of production company with E-Cinema release. Funding Young filmmakers Thibault Turcas and Nicolas Vert have an idea about an unseen topic : a Comedy 2.0 on Dating websites. After investing their…