Globo’s TV everywhere platform, Globosat Play, has claimed impressive video-on-demand (VOD) growth during 2017.
With users increasing by 36% in the last year, Globosat Play
has seen a 248% growth in on-demand viewing compared to 2016, the Brazilian company has announced.
Live consumption, which got a boost in 2016 thanks to coverage of the Rio Olympics, has delivered a moderate 4% growth.
According to Globo, which hasn’t unveiled total numbers, the most watched VOD channels were SportTV (on computers), GloboNews (through mobile screens) and VIVA (on smart TVs).
Read more: Globosat Play sees noticeable rise in VOD consumption