Ad Impressions in VOD Programming up 37% in 4Q
Video on demand programming continues to grow as an advertising medium, according to new figures from Canoe.
Ads served by Canoe in video on demand programming registered 6.995 billion impressions in the fourth quarter, up 37% from 5.111 billion a year ago.
Canoe ran 3,412 campaigns in the fourth quarter of 2017, up 46% from 2,341 a year ago. Campaigns for clients represented 82% of the campaigns while network tune in ads were 18% of the campaigns. A year ago, 79% of the campaigns were run for clients.
For the full year, Canoe racked up 23.326 billion impressions in 2017, up 30% from 17.903 billion in 2016.
Canoe ran 7,822 campaigns in 2017, up 35% from 5,783.