Kagan: Digital entertainment behaviour reflects SVoD uptake
February 19, 2018
Results from a recent UK consumer survey carried out by Kagan, a media research group within S&P Global Market Intelligence, indicate that it is digital entertainment behaviour, rather than demographics, which best identifies the profiles of current and future users of online subscription video on demand, or SVoD, services. An individual’s digital entertainment behaviour encompasses the overall use of online activities, as well as how frequently digital entertainment activities are carried out.
The online survey consisted of 1,001 adult Internet users in the UK and was completed during fourth quarter 2017.
Among the survey’s findings:
- Among those who access an online catch-up TV service at least once per week (frequent user), 59 per cent are also frequent users of online subscription video services.
- Overall, over three…