RTVE and commercial rivals launch OTT platform to rival SVOD

Spanish public broadcaster RTVE and commercial broadcasters Atresmedia and Mediaset plan to launch a joint OTT TV platform that could see them compete with the likes of Netflix, Movistar+, HBO and Sky in the Spanish market.

The three broadcasters initially plan to launch an interactive TV platform, based on the HbbTV connected television standard, that would complement the country’s digital-terrestrial offering and would be open to all DTT broadcasters.

The platform will group together content from the three broadcasters with the goal of “improving the diversity and quality” of the free TV offering with HbbTV functionality.

Essentially, this will extend RTVE’s existing red-button service, bringing the commercial players on board to develop a joint interactive platform with functionality that includes the ability to restart programmes airing on linear TV from the beginning.

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