SVOD platforms like Netflix are used by 48% of OTT homes, up from 34% in 2015. Transactional VOD (TVOD) services have also seen their share increasing from 7% in 2015 to 24% in 2017.
At the same time, usage of free VOD services is decreasing (from 24% to 19%), while the evolution of illegal platforms and TV everywhere services has been almost flat during the same period.
Among older millennials, OTT consumption is higher than among …..
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