Hotstar Leads India OTT Streaming Market, Google Heads Music Category (EXCLUSIVE)


Hotstar remains India’s most popular OTT video streaming platform, according to data from mobile advertising and Internet service provider Jana. Hotstar is controlled by 21st Century Fox and operates on the freemium model, offering VoD users some content free of charge, and some paid for by annual subscription.

Jana’s report uses app installations as its yardstick. It shows that in the first quarter of 2018, Hotstar enjoyed 70% of video streaming app….

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