Analyst: More than 85% of millennials OTT subscribers

June 22, 2018

The latest findings from analyst firm Parks Associates’ OTT Video Market Tracker suggest that more than 85 per cent of millennials in US broadband households subscribe to at least one OTT video service.

“Overall penetration of subscription OTT video services among millennials has topped out, suggesting that those households that want such a subscription already have one or more. The more interesting and important question is how many subscriptions they will keep,” advised Brett Sappington, Senior Director of Research, Parks Associates. “More than one-fourth of millennials subscribe to …

Source: Analyst: More than 85% of millennials OTT subscribers

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