At last an end to geoblocking in Europe? Nope, not by a long chalk…
The European Commission is holding a press conference later today to trumpet progress made on ending “unjustified geoblocking”, as it tells it, with the stated aim of greasing the wheels of pan-EU ecommerce in time for Christmas.
Which, from a consumer point of view, sounds great. Unfortunately it’s not quite as great as it sounds. Especially if you were imagining it would apply to popular digital media streaming services like Spotify and Netflix. Nope, sorry.
Geoblocks for digital media are not being vanquished in this round of EU Digital Single Market regulation chess.
What is being agreed by EU lawmakers is an end to geoblocks for the sale of goods and services — just not if the electronic services in question happen to be stuff like, er, streaming music, TV, video and so on…
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