Latin America is due to add fewer than five million additional pay TV subscribers between 2017 and 2023 as OTT services deepen penetration in the region, according to new a new study.

Digital TV Research’s eight Latin America Pay TV Forecasts report claims that subscriber count in the region will reach almost 76 million in 2023, but the pay TV penetration rate won’t climb beyond the current 44% of TV homes.

Mexico overtook Brazil to become Latin America’s largest pay TV market in 2016, but Brazil – which has far more TV households overall – will narrowly regain the top position in 2023, according to the research.

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