Netflix, Hulu, and Amazon Prime Video to triple by SVOD original content spending by 2022
Examining the five-year content strategies of the three leading subscription video-on-demand (SVOD) firms, research firm TDG predicts that by 2022 the amount invested by Netflix, Hulu and Amazon Prime Video in original series will triple to $10 billion annually.
The so-called ‘big-3’ SVOD players are set to shift an increasing percentage of their content budgets from licensing third-party films and show to originals – an extremely important strategy play, says TDG. The research found that among Netflix subscribers, 21% rank originals as absolutely critical in their decision to keep using the service, while 41% rank them as very important. Only 14% said originals were of no importance in this decision.