Netflix, Hulu and Amazon Tripling Original Content Spending by 2022

The so-called ‘big-3’ SVOD players are set to shift an increasing percentage of their content budgets from licensing third-party films and show to originals – an extremely important strategy play, says TDG. The research found that among Netflix subscribers, 21% rank originals as absolutely critical in their decision to keep using the service, while 41% rank them as very important. Only 14% said originals were of no importance in this decision.