Operators Should Embrace SVOD to Attract Next Generation
SAN ANTONIO, Texas — Operators should embrace subscription video-on-demand services, making it easier for younger viewers to access their Netflix, Amazon Prime Video or Hulu subscriptions, a duo of researchers told attendees at the NCTC Winter Educational Conference here Monday.
Parks Associates senior director of research Brett Sappington noted that most users of SVOD services like Netflix, Amazon and Hulu are younger (aged 25-34) and have been in their homes less than 12 months, adding that people who have SVOD subscriptions also have some form of pay TV service.
Sappington said the fastest segment among video consumers are households that are taking two, three and four services, so they aren’t averse to paying for content, they just don’t want to pay or what they don’t want.
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