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Marketing tips, Use Cases

[USE CASE] How to successfully launch your film on VOD !

Creating a marketing plan for the launch of video content (film, series, web series, documentary etc.) is crucial for the success of your project in VOD. Marketing strategy does not mean having a specific budget! Internet and social networks offer incredible (and free) tools to promote your content to a receptive and qualified audience. Analyzing the use case of the independant…

Marketing tips, Use Cases

[PRO TIPS] How Fred Gelard uses Internet to sell his film “Free Party” to thousand of people !

Since Fred Gelard registration on OKAST a few months ago we see a strong activity of his medium-length “Free Party”. Fred was among the first to consider the digital as a real tool for film distribution. Today his movie has been sold thousands of times in VOD and he has a facebook page with more than 30 000…

DOCS TV documentary streaming platform
Analysis

VOD documentaries: how services like OKAST can improve online sales

Last year, the SCAM in partnership with Red Corner has published a very comprehensive study “documentary on internet, its authors and its publics”, in order to explore obstacles to VOD documentaries growth.  We wanted to respond in our own way, to several issues raised, especially on the overall lack of ococumentaries available in VOD (legally),…

VOD SVOD niche streaming services OTT
Analysis

Why niche VOD sites can win against Netflix

Is it possible to challenge the VOD giants such as Netflix or its direct competitor, as Amazon Premium Video? Why some niche VOD services such as MUBI or Fandor continue to grow and new one, like VODD, Afrostream or Spicee platforms, popping up days after days? Actually, none of these services challenge directly Netflix, they are…

IA streaming video solution
Analysis, Marketing tips

Cinema 2.0, how digital can revolutionize indie movies: our exclusive plan with Flamefy for the E-Cinema release of “The Nasties”!

“The Nasties” is the first comedy about online dating sites. An event 2.0 from its creation to its distribution! A model far from the traditional ways of production company with E-Cinema release. Funding Young filmmakers Thibault Turcas and Nicolas Vert have an idea about an unseen topic : a Comedy 2.0 on Dating websites. After investing their…

Analysis

Why some videos go viral?

The first part of this article is a translation of the article “Why Some Videos Go Viral?” published in September 2015 in the Harvard Business Review magazine and available here: https://hbr.org/2015/09/why-some-videos-go-viral A viral video is the dream of every marketer. It’s the best way to escape the hubbub of Internet information. Studies show that people…

Analysis

No, generate revenue with his videos is not a utopia!

 Nowadays, with the development of video online, on Facebook and Youtube, everyone expects that the audiovisual content are free. Some even say: more and more people pirate and download latest Hollywood movies for free, why pay for content from artists or creators whose means of production are much lower? And so far, the general belief…