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Learn how to build a powerful video streaming platform an OTT service or a VOD site, monetize your content and develop your audience

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Analysis

6 trends in online video and VOD you need to know for 2017

According to some studies, online video will represent 80% of the total Internet traffic in 2019. No need to say that we can’t miss this. Starting a fresh year, we were thinking that some of you would enjoy a summary of trends observed in online video market (Season 2016), as well as some of our predictions for the…

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Marketing tips

Why and how to use emailing to promote your VOD offer or video content

Yes, emailing is a must-have to promote your videos. With the worldwide rise of mobile devices, it has even become one of the most powerful tools of communication, and here is why. 5 reasons to use emailing for your VOD offer or videos: # 1 Because it costs (almost) nothing Sending an email is free. If you need to send…

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Marketing tips

How to write a press release for your video contents that gets noticed

A press release is a real marketing tool not to spread the word about your video contents. Getting published in media or popular blogs gives you immediate and free access to thousands of potential customers. In addition to this article, if you want to know how to connect with influencers, read our article “How to use influencers to develop your…

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Marketing tips

How to use the influencers to develop your business video

Many creators are sometimes struggling to drastically grow their audience. Find acquisition channels for  new customers is sometimes hard, but as we often said it’s a game that (really) worth it! Connect with influencers to get a promotion is a very powerful lever which must be planned. When we start with an audience of zero or…

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Marketing tips

Boost your video audience with Pinterest!

Pinterest is a social network less popular than Facebook or Instagram, but that can be very powerful as acquisition for your hearing channel. With more than 100 million users, it represents a community cannot be ignored. Pinterest is particularly suited if you produce video content around strong themes because it brings together foremost enthusiasts (like…

Marketing tips, Use Cases

[USE CASE] How to successfully launch your film on VOD !

Creating a marketing plan for the launch of video content (film, series, web series, documentary etc.) is crucial for the success of your project in VOD. Marketing strategy does not mean having a specific budget! Internet and social networks offer incredible (and free) tools to promote your content to a receptive and qualified audience. Analyzing the use case of the independant…

Marketing tips, Use Cases

[PRO TIPS] How Fred Gelard uses Internet to sell his film “Free Party” to thousand of people !

Since Fred Gelard registration on OKAST a few months ago we see a strong activity of his medium-length “Free Party”. Fred was among the first to consider the digital as a real tool for film distribution. Today his movie has been sold thousands of times in VOD and he has a facebook page with more than 30 000…

DOCS TV documentary streaming platform
Analysis

VOD documentaries: how services like OKAST can improve online sales

Last year, the SCAM in partnership with Red Corner has published a very comprehensive study “documentary on internet, its authors and its publics”, in order to explore obstacles to VOD documentaries growth.  We wanted to respond in our own way, to several issues raised, especially on the overall lack of ococumentaries available in VOD (legally),…

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Analysis

Why niche VOD sites can win against Netflix

Is it possible to challenge the VOD giants such as Netflix or its direct competitor, as Amazon Premium Video? Why some niche VOD services such as MUBI or Fandor continue to grow and new one, like VODD, Afrostream or Spicee platforms, popping up days after days? Actually, none of these services challenge directly Netflix, they are…

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Analysis, Marketing tips

Cinema 2.0, how digital can revolutionize indie movies: our exclusive plan with Flamefy for the E-Cinema release of “The Nasties”!

“The Nasties” is the first comedy about online dating sites. An event 2.0 from its creation to its distribution! A model far from the traditional ways of production company with E-Cinema release. Funding Young filmmakers Thibault Turcas and Nicolas Vert have an idea about an unseen topic : a Comedy 2.0 on Dating websites. After investing their…

Analysis

Why some videos go viral?

The first part of this article is a translation of the article “Why Some Videos Go Viral?” published in September 2015 in the Harvard Business Review magazine and available here: https://hbr.org/2015/09/why-some-videos-go-viral A viral video is the dream of every marketer. It’s the best way to escape the hubbub of Internet information. Studies show that people…

Analysis

No, generate revenue with his videos is not a utopia!

 Nowadays, with the development of video online, on Facebook and Youtube, everyone expects that the audiovisual content are free. Some even say: more and more people pirate and download latest Hollywood movies for free, why pay for content from artists or creators whose means of production are much lower? And so far, the general belief…