Tag: marketing

Analysis

Video monetization: how much money you can make with the different models (TVOD, SVOD, AVOD…)

When you are directing, producing or creating a video content (feature films, documentary, drama, web-series, short forms etc.), there are 2 essential questions: Visibility: how can I have it viewed by as many people as possible? Monetization: all work deserves a salary, how can I get the most of my content? All objectives are different,…
Marketing tips

6 techniques to grow your audience on your video streaming platform or your VOD website

If you have a streaming platform or a VOD site, you will need to attract (qualified) traffic that you can convert into clients (or SVOD subscribers). Conversion is a very important issue that we’ll see another time. For now, let’s focus on 6 different techniques to grow your audience and give visibility to your streaming…
VOd, SVOD, TVOD
News

OKAST & Flamefy rated top 10% startup by rating agency Earlymetrics !

At OKAST & FlameFy, we have decided to evaluate our company by experts in start-up rating: Early Metrics. This agency assesses company’s growth potential using over 50 criteria based on 3 pillars: founders and management, project and technology, ecosystem and market. All these criteria are analysed in detail: the company’s balance sheets, interview with members…
Marketing tips

Increase conversion on your VOD platform with free trial

If you have created a subscription offer (SVOD) for your video content, you know how difficult it is to find an audience. But it is even more difficult, once you have started to grow, to keep them on the long term and convert them into loyal customers. One solution to break this conversion barrier is to offer…
Entertainment & Media News

Netflix leader of VOD in Spain

Netflix tops VOD in Spain, LATAM Parrot Analytics has revealed that over 85% of the video-on-demand (VOD) original digital content consumed in Spain, Mexico and Brazil is viewed on Netflix. During 2017, 88% of the original content consumed through VOD platforms in Spain was watched on Netflix, while the remaining share was driven by other…
Entertainment & Media News

CBS successful with its All Access OTT service

CBS surpasses expectations for All Access OTT service CBS has almost five million subscribers for its CBS All Access and Showtime digital streaming services, and CEO Les Moonves believes that subscriber growth for the two over-the-top (OTT) products are ‘far beyond where we expected them to be’. On the analysts’ call following its most recent…
Entertainment & Media News

Can Netflix Get Better?

Netflix Is Getting Huge. But Can It Get Great? Think of Netflix as the Upside Down in its sci-fi series “Stranger Things.” By this I don’t mean that it’s a nefarious or dangerous force. But it is a kind of alternative TV dimension, overlaying and replicating the known world of traditional television, that tries to…
Entertainment & Media News

Euro SVOD market to be worth nearly $7 Billion by 2022 ?

Localised offers to drive Euro SVOD market to be worth nearly $7BN by 2022 The over-the-top (OTT) subscription online video-on-demand (SVOD) market in Europe should keep growing over the next five years, with revenues soaring 74% from 2017 to total $6.8 billion, says research from Kagan. Kagan calculates that total paid subscriptions in 14 key markets…
Entertainment & Media News

Why should Operators Embrace SVOD for Next Generation

Operators Should Embrace SVOD to Attract Next Generation SAN ANTONIO, Texas — Operators should embrace subscription video-on-demand services, making it easier for younger viewers to access their Netflix, Amazon Prime Video or Hulu subscriptions, a duo of researchers told attendees at the NCTC Winter Educational Conference here Monday. Parks Associates senior director of research Brett Sappington…
Entertainment & Media News

beIN ‘s spain multichannel OTT

  beIN Media Group has launched a multichannel feature for the over-the-top (OTT) service beIN Connect in Spain. Through this new feature, which will be available only for computers and Google Chrome and Mozilla Firefox users, subscribers will be able to watch up to four simultaneous games on the same screen. The OTT platform has…
Entertainment & Media News

A spike expected for Video Streaming in 2018

Video streaming expected to spike in 2018 A full 65.1% of Internet users worldwide will stream video regularly this year, thanks to the expanding availability of subscription video-on-demand (SVOD) services, including Netflix, HBO Go, Shomi and Youku Video. According to eMarketer, this will help spur overall viewer growth of 7.2% in 2018. And on the…
Entertainment & Media News

ComScore’s scope of OTT audience segments

ComScore expands the scope of OTT audience segments Online content ratings specialist comScore has expanded its cross-platform viewership measurement solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video-on-demand (SVOD). The 21 new advanced segments, which are powered by comScore’s proprietary Total Home Panel, are meant to help marketers and media companies…
Entertainment & Media News

Streaming video previsions for global cloud data centre market

Streaming video key driver of global cloud data centre market The seventh annual Cisco Global Cloud Index is projecting that cloud traffic will represent as much as 95% of total data centre traffic by 2021 as applications such as online and over-the-top (OTT) video feed the boom. The report focuses on data centre virtualisation and…
Entertainment & Media News

Global free video-on-demand ad spend previsions by 2022

  Data from Juniper Research has found that advertising spend on free video-on-demand (FVOD) content, such as media on YouTube and Facebook, will more than double over the next five years, reaching $37 billion by 2022, up from an estimated $16 billion in 2017. In addition, the research calculates that as the appetite for free…
Entertainment & Media News

Netflix, Hulu and Amazon Tripling Original Content Spending by 2022

Netflix, Hulu, and Amazon Prime Video to triple by SVOD original content spending by 2022 Examining the five-year content strategies of the three leading subscription video-on-demand (SVOD) firms, research firm TDG predicts that by 2022 the amount invested by Netflix, Hulu and Amazon Prime Video in original series will triple to $10 billion annually. The…
Analysis

Online Videos and VOD : summary of 2017 and 2018’s trends

In 2017, the online video market skyrocketed. Internet became more and more powerful and overcame Television in several fields, like ad revenues. Let’s do a recap of 2017 : market, uses, formats, content and try to understand what 2018 will bring us ! 1. The fast-growing VOD market, widening the gap with the physical video market What…
Analysis

Cinema and television have lost their touch : How the 2.0 broadcasters are shaking the markets

The Cannes Film Festival is over ! You’ve probably seen the many articles reminding us of the numerous questions raised by the new Internet broadcasters about cinema and television : rights, media chronology, legislation … New players coming in, a market going more and more global, changing consumption patterns … The new media war opposes the traditional ones (Cinema, TV) to…
Marketing tips

Instagram, a powerful weapon to promote your videos and VOD projects

Instagram is one of the most popular platforms of our time. It allows you to promote your company, your project, through short videos (excerpts, trailers …) or photos (posters, backstage …). This social network is a very effective promotion channel. Also, easy to federate your audience around a content marketing strategy, and very simple to set…
Marketing tips

How to get the best of Facebook Audience Insights to magnify the visibility of your videos !

You’d like to give more visibility to your video projects (films, web-series, educational contents, e-learning …) to develop your audience, and why not monetizing your contents ? In this blog, we usually deal with marketing and promotional tips to help you in this way,  and in most of the cases without spending money ! But…
Analysis

From the film idea to its execution : 3 mistakes you need to avoid !

Before thinking to distribute your contents in VOD, it is actually necessary to get… a film idea! Today, Marc from Cineaste independent blog shares his expertise. Enjoy ! You are serious about writing and shooting your own piece of contents? Then it might looks like the Twelve labors of Hercules where the author will defend his idea…
Marketing tips

Why and how to use emailing to promote your VOD offer or video content

Yes, emailing is a must-have to promote your videos. With the worldwide rise of mobile devices, it has even become one of the most powerful tools of communication, and here is why. 5 reasons to use emailing for your VOD offer or videos: # 1 Because it costs (almost) nothing Sending an email is free. If you need to send…