Tag: streaming

Analysis

Video monetization: how much money you can make with the different models (TVOD, SVOD, AVOD…)

When you are directing, producing or creating a video content (feature films, documentary, drama, web-series, short forms etc.), there are 2 essential questions: Visibility: how can I have it viewed by as many people as possible? Monetization: all work deserves a salary, how can I get the most of my content? All objectives are different,…
News

Get the most out of our streaming worldwide infrastructure and customize it for special regional needs

At OKAST we have deployed a new content distribution architecture to offer optimal streaming regardless of the location of your content and your audience. We offer 2 different systems to fit the needs of our customers:   Standard system: A global CDN is set up (global content delivery system) in order to offer your videos…
Marketing tips

6 techniques to grow your audience on your video streaming platform or your VOD website

If you have a streaming platform or a VOD site, you will need to attract (qualified) traffic that you can convert into clients (or SVOD subscribers). Conversion is a very important issue that we’ll see another time. For now, let’s focus on 6 different techniques to grow your audience and give visibility to your streaming…
Marketing tips

Increase conversion on your VOD platform with free trial

If you have created a subscription offer (SVOD) for your video content, you know how difficult it is to find an audience. But it is even more difficult, once you have started to grow, to keep them on the long term and convert them into loyal customers. One solution to break this conversion barrier is to offer…
Entertainment & Media News

CBS successful with its All Access OTT service

CBS surpasses expectations for All Access OTT service CBS has almost five million subscribers for its CBS All Access and Showtime digital streaming services, and CEO Les Moonves believes that subscriber growth for the two over-the-top (OTT) products are ‘far beyond where we expected them to be’. On the analysts’ call following its most recent…
Entertainment & Media News

Can Netflix Get Better?

Netflix Is Getting Huge. But Can It Get Great? Think of Netflix as the Upside Down in its sci-fi series “Stranger Things.” By this I don’t mean that it’s a nefarious or dangerous force. But it is a kind of alternative TV dimension, overlaying and replicating the known world of traditional television, that tries to…
Entertainment & Media News

Euro SVOD market to be worth nearly $7 Billion by 2022 ?

Localised offers to drive Euro SVOD market to be worth nearly $7BN by 2022 The over-the-top (OTT) subscription online video-on-demand (SVOD) market in Europe should keep growing over the next five years, with revenues soaring 74% from 2017 to total $6.8 billion, says research from Kagan. Kagan calculates that total paid subscriptions in 14 key markets…
Entertainment & Media News

Why should Operators Embrace SVOD for Next Generation

Operators Should Embrace SVOD to Attract Next Generation SAN ANTONIO, Texas — Operators should embrace subscription video-on-demand services, making it easier for younger viewers to access their Netflix, Amazon Prime Video or Hulu subscriptions, a duo of researchers told attendees at the NCTC Winter Educational Conference here Monday. Parks Associates senior director of research Brett Sappington…
Entertainment & Media News

beIN ‘s spain multichannel OTT

  beIN Media Group has launched a multichannel feature for the over-the-top (OTT) service beIN Connect in Spain. Through this new feature, which will be available only for computers and Google Chrome and Mozilla Firefox users, subscribers will be able to watch up to four simultaneous games on the same screen. The OTT platform has…
Entertainment & Media News

A spike expected for Video Streaming in 2018

Video streaming expected to spike in 2018 A full 65.1% of Internet users worldwide will stream video regularly this year, thanks to the expanding availability of subscription video-on-demand (SVOD) services, including Netflix, HBO Go, Shomi and Youku Video. According to eMarketer, this will help spur overall viewer growth of 7.2% in 2018. And on the…
Entertainment & Media News

ComScore’s scope of OTT audience segments

ComScore expands the scope of OTT audience segments Online content ratings specialist comScore has expanded its cross-platform viewership measurement solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video-on-demand (SVOD). The 21 new advanced segments, which are powered by comScore’s proprietary Total Home Panel, are meant to help marketers and media companies…
Entertainment & Media News

YouTube and Netflix leader among Chilean youth

  YouTube, Netflix reign among Chilean youth When it comes to their favourite use of the Internet, Chile’s younger generation gives a big thumbs up to watching video. The Radiografía Digital report from telco and pay-TV provider VTR has revealed that 79% of youngsters and kids between five to 17 spend over an hour a…
Entertainment & Media News

Ad Impressions in VOD Programming up 37% in One Year

Ad Impressions in VOD Programming up 37% in 4Q Video on demand programming continues to grow as an advertising medium, according to new figures from Canoe. Ads served by Canoe in video on demand programming registered 6.995 billion impressions in the fourth quarter, up 37% from 5.111 billion a year ago. Canoe ran 3,412 campaigns…
Entertainment & Media News

What Globosat Play sees for VOD consumption

  Globo’s TV everywhere platform, Globosat Play, has claimed impressive video-on-demand (VOD) growth during 2017. With users increasing by 36% in the last year, Globosat Play has seen a 248% growth in on-demand viewing compared to 2016, the Brazilian company has announced. Live consumption, which got a boost in 2016 thanks to coverage of the…
Entertainment & Media News

Global free video-on-demand ad spend previsions by 2022

  Data from Juniper Research has found that advertising spend on free video-on-demand (FVOD) content, such as media on YouTube and Facebook, will more than double over the next five years, reaching $37 billion by 2022, up from an estimated $16 billion in 2017. In addition, the research calculates that as the appetite for free…
Entertainment & Media News

Netflix, Hulu and Amazon Tripling Original Content Spending by 2022

Netflix, Hulu, and Amazon Prime Video to triple by SVOD original content spending by 2022 Examining the five-year content strategies of the three leading subscription video-on-demand (SVOD) firms, research firm TDG predicts that by 2022 the amount invested by Netflix, Hulu and Amazon Prime Video in original series will triple to $10 billion annually. The…
Analysis

Online Videos and VOD : summary of 2017 and 2018’s trends

In 2017, the online video market skyrocketed. Internet became more and more powerful and overcame Television in several fields, like ad revenues. Let’s do a recap of 2017 : market, uses, formats, content and try to understand what 2018 will bring us ! 1. The fast-growing VOD market, widening the gap with the physical video market What…
Analysis

Why you should stop being dependent on GAFAs and launch your own streaming platform !

On November 17th, 2017, Facebook has temporarily removed one of its biggest page: UNILAD. Fortunately it reappeared later on. But in France, Firerank a pure media player has been definitely deleted. It had more than 1.7 million video views and 12 million fans. Also 35 employees. The reason: Firerank did not respect certain terms and good practices…
Analysis

5 reasons why you need to set up a crowdfunding campaign for your video projects

Crowdfunding can turn out to be a formidable weapon for your video projects. With more than 500 specialized platforms in all fields, you have the choice! Each crowdfunding solution offers several contribution options for participants. It can be a simple donation (or counterpart) or participatory lending. This form of investment is democratized and attracts more and more viewers craving original contents….
Analysis

Cinema and television have lost their touch : How the 2.0 broadcasters are shaking the markets

The Cannes Film Festival is over ! You’ve probably seen the many articles reminding us of the numerous questions raised by the new Internet broadcasters about cinema and television : rights, media chronology, legislation … New players coming in, a market going more and more global, changing consumption patterns … The new media war opposes the traditional ones (Cinema, TV) to…
News

A brand new HTML 5 player !

We are really proud to launch a very new HTML 5 video player on OKAST!   No surprises: it is faster, more robust and gives access to high quality streaming on all devices and browsers… It also comes with a bunch of super cool features:   Adjustable quality and rapidity: give your clients the choice…