Video streaming expected to spike in 2018
A full 65.1% of Internet users worldwide will stream video regularly this year, thanks to the expanding availability of subscription video-on-demand (SVOD) services, including Netflix, HBO Go, Shomi and Youku Video.
According to eMarketer, this will help spur overall viewer growth of 7.2% in 2018. And on the mobile side, in 2018 1.87 billion individuals worldwide will use a mobile phone to watch digital video, an 11.9% increase over 2017.
The firm said that social media is a leading reason for this growth, fueled by Facebook and WeChat’s focus on sharing video content. In addition, uptake of mobile messaging apps Facebook Messenger and WhatsApp has driven use of video chatting.
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