Warner Music Group has acquired Sodatone, a tech start-up founded in 2016 that uses technology for A&R insight, the company announced today.

The company’s proprietary technology combines streaming, social and touring data to track early predictors of success, such as the loyalty and engagement of a fanbase, and the potential virality of a track or demo. It also provides insight into audience reaction to releases from established artists and songwriters.

Sodatone will continue to be run by its founders, Arjun Bali and Jerry Zhang. The pair will report to WMG chief data officer Vinnie Freda and A&R executives in the company’s recorded-music and music publishing operations.

Max Lousada, CEO, Recorded Music, Warner Music Group, says: “At Warner Music, we’re creating an entrepreneurial …..

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