ComScore expands the scope of OTT audience segments

Online content ratings specialist comScore has expanded its cross-platform viewership measurement solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video-on-demand (SVOD).

The 21 new advanced segments, which are powered by comScore’s proprietary Total Home Panel, are meant to help marketers and media companies more effectively target these traditionally elusive consumers with tailored messages based on their overall streaming and console gaming intensity, as well as their consumption of leading OTT services.”With more than…


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