Author: Zack Sharf

  Watching video online is part of the daily routine for 44 million households in Latin America, with subscription video-on-demand (SVOD) platforms being the region’s favourite, according to Business Bureau. The Business Bureau Book 2018 report found that penetration of over-the-top (OTT) services has increased across the region over the last couple of years, with…

  Despite the constant fears of cord-cutting from the traditional pay-TV industry, Video Advertising Bureau (VAB) research has revealed that the fundamental dynamic of the US over-the-top (OTT) market is a matter of addition, not subtraction. The You Down with OTT? report underlines the constant trend of consumers’ voracious appetite for video content, especially for…

  Turner International is launching a digital advertising sales company, T1, spanning 200 territories across Latin America, EMEA and APAC. Through this move, the broadcaster consolidates its international digital advertising capabilities into a single division, complementing existing local digital and linear advertising sales and CNN International Commercial operations. Offering a suite of creative and data-driven…

Twitch has been growing vastly in popularity since being acquired by Amazon over the last few years, but things have taken a drastic turn for the better after the rapper Drake hopped onto Twitch to check out Epic Games’ Fortnite. According to Polygon, Twitch streamer Tyler “Ninja” Blevins was playing Fortnite on Twitch when he…

Seeing select premium networks alongside a few other channels going direct-to-consumer (DTC) with streaming services is more than a passing fad. Citing the ongoing unbundling of cable TV packages in the coming years, The Diffusion Group predicts that all “major” TV networks will introduce OTT-powered, direct-to-consumer services by 2022. That, of course, would build on…