Author: BLOG OKAST

Cannes, festival, selection
Entertainment & Media News

La sélection officielle pour Cannes 2018

Cette 71ème édition du festival de Cannes se déroulera du 8 au 19 mai   La liste des films en compétition Everybody Knows (Todos lo saben) d’Asghar Farhadi (en ouverture) En Guerre de Stéphane Brizé Dogman de Matteo Garrone Le livre d’image de Jean-Luc Godard Netemo Sametemo (Asako I & II) de Ryusuke Hamaguchi Plaire, aimer et courir vite (Sorry…
Entertainment & Media News

44 million LATAM homes consume OTT content

  Watching video online is part of the daily routine for 44 million households in Latin America, with subscription video-on-demand (SVOD) platforms being the region’s favourite, according to Business Bureau. The Business Bureau Book 2018 report found that penetration of over-the-top (OTT) services has increased across the region over the last couple of years, with…
Entertainment & Media News

Analyst: Global pay-TV to gain 95m subs

April 10, 2018 Ninety-five million additional pay-TV subscribers are set to be added between 2017 and 2023 to take the global total to 1.1 billion, according to Digital TV Research. Based on forecasts for 138 countries, the number of pay-TV subscribers passed 1 billion in 2017. The Global Pay TV Subscriber Forecasts report concludes that…
Entertainment & Media News

Analyst: Large 4K/UHD sets dominate market

Paul Gray, IHS Markit’s Research Director, says that 4K/UHD sets now represent more than half of all sets shipped in North America and over two-thirds in China. Gray, speaking at MIPTV in Cannes on April 9th, and where 4K/UHD content is being extensively screened over the 4 days of the market, said that the average…
Entertainment & Media News

Blockchain Network Treeti Partners With Independent Filmmaker Project

/.c-breadcrumbs Treeti, a new blockchain network for entertainment business co-founded by former MGM, Sony, and Starz marketing executive Amorette Jones, is partnering with the Independent Filmmaker Project. IFP helps budding filmmakers get their projects off the ground and has supported work by Ava DuVernay, Barry Jenkins, Dee Rees, Ryan Coogler, and Denis Villeneuve among others…
Analysis

8 reasons to outsource your video streaming platform (VOD, SVOD, AVOD)

When you decide to create your own video platform or VOD site, there are two possibilities: develop it yourself or outsource its creation. Each of the two options has its advantages and disadvantages. But here, we will explain why using a service provider specializing in the development of streaming services or VOD / SVOD platforms can be an…
Entertainment & Media News

How YouTube Is Changing The Consumer Buying Behavior

Is the Consumer Buying Behavior completely depends on YouTube? Are the YouTube video ads major source of the brands in reaching the customers? Effect of YouTube Ads on Consumers The reach of the audience through the embedding of the video ad campaigns in the YouTube channel is the most significant tactic that every brand use…
Entertainment & Media News

US OTT-only households triple since 2013

  Despite the constant fears of cord-cutting from the traditional pay-TV industry, Video Advertising Bureau (VAB) research has revealed that the fundamental dynamic of the US over-the-top (OTT) market is a matter of addition, not subtraction. The You Down with OTT? report underlines the constant trend of consumers’ voracious appetite for video content, especially for…
Entertainment & Media News

Warner Music Group Acquires A&R Insight Tool Sodatone

  Warner Music Group has acquired Sodatone, a tech start-up founded in 2016 that uses technology for A&R insight, the company announced today. The company’s proprietary technology combines streaming, social and touring data to track early predictors of success, such as the loyalty and engagement of a fanbase, and the potential virality of a track…
Entertainment & Media News

NeuLion acquired for $250m

NeuLion acquired for $250m March 27, 2018 Live and on-demand OTT technology and service specialist NeuLion and sports and entertainment leader Endeavor have entered into a definitive agreement by which Endeavor will acquire NeuLion in an all-cash deal valued at approximately $250 million (€200m). Under the terms of the agreement, Endeavor will acquire each share…
Entertainment & Media News

Spotify Projects Slower Growth, 90 Million-Plus Subscribers by End of 2018

/.c-breadcrumbs March 26, 2018 6:30AM PT Spotify Projects Slower Growth, 90 Million-Plus Subscribers by End of 2018 /.l-article__header /.c-featured-media Spotify expects revenue to grow by around 20 to 30 percent this year — and between 92 and 96 million paying subscribers — the company announced on Monday, in guidance issued ahead of its public listing…
Entertainment & Media News

Analyst: W Europe pay-TV subs up, revenues down

Analyst: W Europe pay-TV subs up, revenues down March 26, 2018 Western European pay-TV will gain subscribers between 2017 and 2023. Although this only represents a 2.6 per cent increase, the Western Europe Pay-TV Forecasts report from Digital TV Research, estimates nearly 3 million more subs to take the total to 106 million. “Much of…
Entertainment & Media News

Apple could be announcing a new cheap iPad

According to a new report from Bloomberg, Apple could be unveiling a new version of its entry-level iPad at its event next week. The company is holding a press event on March 27 in Chicago. And the only thing that we know is that the event is going to be focused on the education market….
Entertainment & Media News

RTVE and commercial rivals launch OTT platform to rival SVOD

Spanish public broadcaster RTVE and commercial broadcasters Atresmedia and Mediaset plan to launch a joint OTT TV platform that could see them compete with the likes of Netflix, Movistar+, HBO and Sky in the Spanish market. The three broadcasters initially plan to launch an interactive TV platform, based on the HbbTV connected television standard, that…
Entertainment & Media News

Turner launches international digital ad unit

  Turner International is launching a digital advertising sales company, T1, spanning 200 territories across Latin America, EMEA and APAC. Through this move, the broadcaster consolidates its international digital advertising capabilities into a single division, complementing existing local digital and linear advertising sales and CNN International Commercial operations. Offering a suite of creative and data-driven…
Entertainment & Media News

Stream Nation: U.S. Consumers Spend $2 Billion Monthly on Streaming Video Services

/.c-breadcrumbs /.l-article__header /.c-featured-media Americans are watching more streaming video than ever — and they now pay an estimated $2 billion each month on subscription-video services like Netflix, Hulu and Amazon. That’s according to the Deloitte’s 2018 Digital Media Trends Survey, which found found that 55% of U.S. households now subscribe to at least one video-streaming…
Entertainment & Media News

Apple Is Developing Its Own LED Screens (Report)

/.c-featured-media Apple has been working on the development of its own display screens, according to a new report from Bloomberg. It’s the first time the company has developed its own screen technology, as opposed to buying screens from suppliers like Samsung or LG. These efforts are being driven out of a secret research and manufacturing…
Entertainment & Media News

Drake Played Fortnite And Twitch Went Crazy

Twitch has been growing vastly in popularity since being acquired by Amazon over the last few years, but things have taken a drastic turn for the better after the rapper Drake hopped onto Twitch to check out Epic Games’ Fortnite. According to Polygon, Twitch streamer Tyler “Ninja” Blevins was playing Fortnite on Twitch when he…
Entertainment & Media News

Disney creates unified streaming & int’l unit

The Walt Disney Company has restructured to create a worldwide division that will house international operations and its upcoming streaming services. Disney senior executive VP and chief strategy officer Kevin Mayer (pictured) has been named at the chairman of the new unit, Disney Direct-to-Consumer and International. The division will house Disney’s upcoming branded SVOD service,…
Entertainment & Media News

All ‘Major’ TV Networks to Launch OTT, Direct-to-Consumer Services by 2022: TDG

Seeing select premium networks alongside a few other channels going direct-to-consumer (DTC) with streaming services is more than a passing fad. Citing the ongoing unbundling of cable TV packages in the coming years, The Diffusion Group predicts that all “major” TV networks will introduce OTT-powered, direct-to-consumer services by 2022. That, of course, would build on…
Entertainment & Media News

How To Boost Inbound Marketing Using Explainer Videos

Why does Explainer Video make a Big difference in Inbound Marketing Campaigns? Why does Explainer Video play a Vital role in Video Marketing Campaigns? Why should we choose Explainer video rather than a Blog post? If you have a product trying to sell it, What will Do? Here You will get the solution to all…
Entertainment & Media News

Analyst: US pay-TV revenues to fall by $27bn

Analyst: US pay-TV revenues to fall by $27bn March 12, 2018 US pay-TV revenues peaked in 2015, at $101.71 billion (€82.51bn), according to the eighth edition of the North America Pay TV Forecasts report from Digital TV Research. A $26.58 billion decline (26 per cent) is forecast between 2015 and 2023 to take the total…
Analysis

Understanding the regional specificities of the OTT market

OTT has become, in just ten years, the sinews of war for all media companies. These services are increasingly being adopted globally, but with disparate growth region by region. For example, in Europe, why Scandinavian countries have almost 80% market penetration rate (for 18-50 year olds) while France only have 25%? The market is also very heterogeneous…
Entertainment & Media News

Euro SVOD revenue grows 128% between 2011 and 2016

  Data released by the European Audiovisual Observatory has given yet more acknowledgement of the power of subscription video-on-demand in the overall pay on-demand market, representing 66% of total 2016 service revenue, compared with only 11% in 2011. The Trends in the EU SVOD market – 2017 Edition report calculated that such a penetration meant…