Author: BLOG OKAST

Analysis

8 reasons to outsource your video streaming platform (VOD, SVOD, AVOD)

When you decide to create your own video platform or VOD site, there are two possibilities: develop it yourself or outsource its creation. Each of the two options has its advantages and disadvantages. But here, we will explain why using a service provider specializing in the development of streaming services or VOD / SVOD platforms can be an…
Entertainment & Media News

How YouTube Is Changing The Consumer Buying Behavior

Is the Consumer Buying Behavior completely depends on YouTube? Are the YouTube video ads major source of the brands in reaching the customers? Effect of YouTube Ads on Consumers The reach of the audience through the embedding of the video ad campaigns in the YouTube channel is the most significant tactic that every brand use…
Entertainment & Media News

US OTT-only households triple since 2013

  Despite the constant fears of cord-cutting from the traditional pay-TV industry, Video Advertising Bureau (VAB) research has revealed that the fundamental dynamic of the US over-the-top (OTT) market is a matter of addition, not subtraction. The You Down with OTT? report underlines the constant trend of consumers’ voracious appetite for video content, especially for…
Entertainment & Media News

Warner Music Group Acquires A&R Insight Tool Sodatone

  Warner Music Group has acquired Sodatone, a tech start-up founded in 2016 that uses technology for A&R insight, the company announced today. The company’s proprietary technology combines streaming, social and touring data to track early predictors of success, such as the loyalty and engagement of a fanbase, and the potential virality of a track…
Entertainment & Media News

NeuLion acquired for $250m

NeuLion acquired for $250m March 27, 2018 Live and on-demand OTT technology and service specialist NeuLion and sports and entertainment leader Endeavor have entered into a definitive agreement by which Endeavor will acquire NeuLion in an all-cash deal valued at approximately $250 million (€200m). Under the terms of the agreement, Endeavor will acquire each share…
Entertainment & Media News

Spotify Projects Slower Growth, 90 Million-Plus Subscribers by End of 2018

/.c-breadcrumbs March 26, 2018 6:30AM PT Spotify Projects Slower Growth, 90 Million-Plus Subscribers by End of 2018 /.l-article__header /.c-featured-media Spotify expects revenue to grow by around 20 to 30 percent this year — and between 92 and 96 million paying subscribers — the company announced on Monday, in guidance issued ahead of its public listing…
Entertainment & Media News

Analyst: W Europe pay-TV subs up, revenues down

Analyst: W Europe pay-TV subs up, revenues down March 26, 2018 Western European pay-TV will gain subscribers between 2017 and 2023. Although this only represents a 2.6 per cent increase, the Western Europe Pay-TV Forecasts report from Digital TV Research, estimates nearly 3 million more subs to take the total to 106 million. “Much of…
Entertainment & Media News

Apple could be announcing a new cheap iPad

According to a new report from Bloomberg, Apple could be unveiling a new version of its entry-level iPad at its event next week. The company is holding a press event on March 27 in Chicago. And the only thing that we know is that the event is going to be focused on the education market….
Entertainment & Media News

RTVE and commercial rivals launch OTT platform to rival SVOD

Spanish public broadcaster RTVE and commercial broadcasters Atresmedia and Mediaset plan to launch a joint OTT TV platform that could see them compete with the likes of Netflix, Movistar+, HBO and Sky in the Spanish market. The three broadcasters initially plan to launch an interactive TV platform, based on the HbbTV connected television standard, that…
Entertainment & Media News

Turner launches international digital ad unit

  Turner International is launching a digital advertising sales company, T1, spanning 200 territories across Latin America, EMEA and APAC. Through this move, the broadcaster consolidates its international digital advertising capabilities into a single division, complementing existing local digital and linear advertising sales and CNN International Commercial operations. Offering a suite of creative and data-driven…
Entertainment & Media News

Stream Nation: U.S. Consumers Spend $2 Billion Monthly on Streaming Video Services

/.c-breadcrumbs /.l-article__header /.c-featured-media Americans are watching more streaming video than ever — and they now pay an estimated $2 billion each month on subscription-video services like Netflix, Hulu and Amazon. That’s according to the Deloitte’s 2018 Digital Media Trends Survey, which found found that 55% of U.S. households now subscribe to at least one video-streaming…
Entertainment & Media News

Apple Is Developing Its Own LED Screens (Report)

/.c-featured-media Apple has been working on the development of its own display screens, according to a new report from Bloomberg. It’s the first time the company has developed its own screen technology, as opposed to buying screens from suppliers like Samsung or LG. These efforts are being driven out of a secret research and manufacturing…
Entertainment & Media News

Drake Played Fortnite And Twitch Went Crazy

Twitch has been growing vastly in popularity since being acquired by Amazon over the last few years, but things have taken a drastic turn for the better after the rapper Drake hopped onto Twitch to check out Epic Games’ Fortnite. According to Polygon, Twitch streamer Tyler “Ninja” Blevins was playing Fortnite on Twitch when he…
Entertainment & Media News

Disney creates unified streaming & int’l unit

The Walt Disney Company has restructured to create a worldwide division that will house international operations and its upcoming streaming services. Disney senior executive VP and chief strategy officer Kevin Mayer (pictured) has been named at the chairman of the new unit, Disney Direct-to-Consumer and International. The division will house Disney’s upcoming branded SVOD service,…
Entertainment & Media News

All ‘Major’ TV Networks to Launch OTT, Direct-to-Consumer Services by 2022: TDG

Seeing select premium networks alongside a few other channels going direct-to-consumer (DTC) with streaming services is more than a passing fad. Citing the ongoing unbundling of cable TV packages in the coming years, The Diffusion Group predicts that all “major” TV networks will introduce OTT-powered, direct-to-consumer services by 2022. That, of course, would build on…
Entertainment & Media News

How To Boost Inbound Marketing Using Explainer Videos

Why does Explainer Video make a Big difference in Inbound Marketing Campaigns? Why does Explainer Video play a Vital role in Video Marketing Campaigns? Why should we choose Explainer video rather than a Blog post? If you have a product trying to sell it, What will Do? Here You will get the solution to all…
Entertainment & Media News

Analyst: US pay-TV revenues to fall by $27bn

Analyst: US pay-TV revenues to fall by $27bn March 12, 2018 US pay-TV revenues peaked in 2015, at $101.71 billion (€82.51bn), according to the eighth edition of the North America Pay TV Forecasts report from Digital TV Research. A $26.58 billion decline (26 per cent) is forecast between 2015 and 2023 to take the total…
Analysis

Understanding the regional specificities of the OTT market

OTT has become, in just ten years, the sinews of war for all media companies. These services are increasingly being adopted globally, but with disparate growth region by region. For example, in Europe, why Scandinavian countries have almost 80% market penetration rate (for 18-50 year olds) while France only have 25%? The market is also very heterogeneous…
Entertainment & Media News

Euro SVOD revenue grows 128% between 2011 and 2016

  Data released by the European Audiovisual Observatory has given yet more acknowledgement of the power of subscription video-on-demand in the overall pay on-demand market, representing 66% of total 2016 service revenue, compared with only 11% in 2011. The Trends in the EU SVOD market – 2017 Edition report calculated that such a penetration meant…
Entertainment & Media News

CBS All Access Plans To Debut ‘Six To Seven Originals’ Over Next Year

OTT service CBS All Access is going the way of Netflix (though it’s still a LONG ways off) with plans to release “six to seven originals” over the next year. Joseph Ianniello, COO of CBS, announced the company’s plans yesterday during the Deutsche Bank Media & Telecom Conference in Palm Beach, according to The Hollywood Reporter….
Entertainment & Media News

Spain: OTT subs double in a year

Spain: OTT subs double in a year From David Del Valle in Madrid March 7, 2018 OTT platforms are gaining momentum in Spain, having doubled the number of subscribers over the last year. A report from AIMC (a Media Research Association) has revealed that the number of OTT subscribers has risen from 9.5 per cent…
Entertainment & Media News

Latin America pay TV ‘set to stagnate’

Latin America is due to add fewer than five million additional pay TV subscribers between 2017 and 2023 as OTT services deepen penetration in the region, according to new a new study. Digital TV Research’s eight Latin America Pay TV Forecasts report claims that subscriber count in the region will reach almost 76 million in…
Entertainment & Media News

Oscars 2018: the full list of award winners

The full list of 2018 Oscar winners and nominees is below, listed as they were announced. Best Picture Call Me By Your Name Darkest Hour Dunkirk Get Out Lady Bird Phantom Thread The Post WINNER: The Shape of Water Three Billboards Outside Ebbing, Missouri Actress in a Leading Role Sally Hawkins (The Shape of Water) WINNER: Frances…
Entertainment & Media News

TVPlayer revenues up 600%; Management appointments

TVPlayer revenues up 600%; Management appointments March 5, 2018 TVPlayer has announced record growth for its live-TV streaming service in the UK. The platform has added more than 40,000 net customers to its premium pay-TV service in the last quarter, positioning TVPlayer as the fastest growing complete pay-TV platform in the UK. TVPlayer now has…