Tag: monetisation

Analysis

7 trends for OTT video services

83.4 billion dollars…. These are OTT’s estimated revenues in 2022. Needless to say, OTT is the next big thing in the media and entertainment industry for the upcoming years. Let’s see 7 trends that will impact directly all OTT services.   1- Content diversification   According to many studies, content diversification is essential. According to…
Analysis

Video monetization: how much money you can make with the different models (TVOD, SVOD, AVOD…)

When you are directing, producing or creating a video content (feature films, documentary, drama, web-series, short forms etc.), there are 2 essential questions: Visibility: how can I have it viewed by as many people as possible? Monetization: all work deserves a salary, how can I get the most of my content? All objectives are different,…
News

A brand new HTML 5 player !

We are really proud to launch a very new HTML 5 video player on OKAST!   No surprises: it is faster, more robust and gives access to high quality streaming on all devices and browsers… It also comes with a bunch of super cool features:   Adjustable quality and rapidity: give your clients the choice…
Analysis

6 trends in online video and VOD you need to know for 2017

According to some studies, online video will represent 80% of the total Internet traffic in 2019. No need to say that we can’t miss this. Starting a fresh year, we were thinking that some of you would enjoy a summary of trends observed in online video market (Season 2016), as well as some of our predictions for the…
Marketing tips

Why and how to use emailing to promote your VOD offer or video content

Yes, emailing is a must-have to promote your videos. With the worldwide rise of mobile devices, it has even become one of the most powerful tools of communication, and here is why. 5 reasons to use emailing for your VOD offer or videos: # 1 Because it costs (almost) nothing Sending an email is free. If you need to send…