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Analysis

Analysis

Free Ad-supported Streaming TV (FAST): everything you need to know and why you should start your own streaming TV channel

You may have heard the expression “FAST” recently. It’s the acronym for Free Ad-supported Streaming TV, i.e. free TV channels financed by advertising on the Internet. In this article, we will explain what is a FAST channel and who are the main players on the market. We will also describe the main steps to launch…

Analysis

All you need to know about Web TV: definition and advantages

What is a Web TV? A Web TV is initially a linear video stream broadcasted on the Internet. Today it is a term that includes many different uses: a VOD (video on demand) website, a live streaming content, an OTT platform, a streaming service, etc. The first Web TVs appeared in the United States as…

Analysis

How to effectively use corporate live video streaming in your organization (virtual events)

If you are a company or a brand, there are many ways to interact with your customers or collaborators, and one of the most popular ones is the organization of streaming events (corporate streaming). But what exactly is corporate streaming? First of all, a quick reminder of what live streaming technology is, also known as…

Analysis

How to avoid YouTube demonetization

YouTube demonetization has been a long-standing issue between content creators and YouTube. We discussed it in detail in this article on the limits of YouTube monetization: there are indeed strict rules on certain content that prevent many video creators from earning significant revenue. Here, we’ll focus on YouTube demonetization, a method used to penalize creators…

Analysis

6 video content ideas for brands & companies to boost their communication

Content created by companies for their customers can be very diverse with different objectives: promotion of products or services, promotion of the brand image, communication of the company values and culture, etc. In this article, we will focus on the types of content (video or audio) that companies can create for their external communication (we…

Analysis

The best royalty-free music and stock videos websites for your video editing projects

Those who are used to working with audiovisual content or who regularly edit videos know how useful and necessary it is to have access to libraries of royalty-free content, especially for Music and sound effects A bank of video images / clips / footages First of all, let’s have a look at copyright. You will…

Analysis

The ultimate guide to live streaming equipment & material

Live streaming has been exploding in recent years. Platforms such as Twitch led the way initially for video games and gradually this trend has spread to all industries. Whether you are a musical artist, a sports hall, a religious establishment, a company, or a brand… Live streaming has become essential to offer video content to…

Analysis

Common problems with YouTube monetization and alternatives for content creators

If you’re a YouTube content creator and your business model is to monetize videos with advertising, you’ve certainly heard the many debates over the past few years about monetization rules. You may have even heard the term “demonetization”. Advertising monetization on YouTube raises many questions, probably because it is one of the main payment models…

Analysis

How OTT platforms and livestreaming are changing the sport industry

OTT, or over-the-top, is an online content service provided directly to the public; with 5G we can expect to see these services growing fastly especially in the sport industry. Thanks to OTT, content producers no longer need broadcasting intermediaries such as TVs or telecom operators to offer content to their audience (this is called “Direct-to-Consumer”)….

Analysis

How to create engaging training videos

Video is a great way to share knowledge. A training video is a video with the objective of teaching a skill or knowledge. Or simply, a video that teaches someone new skills. A training video can help employees learn how to do tasks better, help customers learn how to use products better, or help teach…

Analysis

The guide to live streaming your religious ceremonies

More and more churches or places of worship are offering their religious ceremonies in live stream (or launching live video). There are many reasons for that : To allow people who are unable to travel to attend mass (due to travel, illness, etc…). Continue to reach people despite health crises (some churches cannot accommodate as…

Analysis

Music artists: how streaming solutions can help you during the covid crisis (live streaming concerts)

Containment has had an unprecedented impact in many sectors. In particular, the culture and entertainment industry suffered a lot. In the music industry, many artists have been unable to perform on stage, and have lost their main sources of income, despite some initiatives thanks to live streaming. But the confinement also saw great opportunities for…

Analysis

Audio streaming: 6 reasons to include it in your strategy

Even though we’ve always been talking about the power of the video format, and how it will dominate Internet traffic, we should not underestimate the audio format, which has a bright future ahead of it. By audio streaming we mean the following content formats: Podcast: Podcast is an on-demand digital audio content format. It brings…

Analysis

Live streaming: 8 categories of tools you need to know about

Everyone talks about live streaming, but even if this term refers to a simple definition: live video broadcasting via the Internet, there are many use cases that can make its apprehension complex. For example, for some people, it means to share in real-time how they play a video game. For others, it means filming themselves…

Analysis

Why you need Live Streaming (or on-demand video) for your business

Live streaming (or live video) consists of broadcasting live video content over the Internet, through social networks or your own streaming platform. With the COVID 19 crisis, it has become very trendy and popular in all kinds of businesses. Whether you are a yoga teacher, a sports (fitness) instructor, an events company, a producer of…

Analysis

Why creating a video platform for your brand is more powerful than you think !

Today, when we think of “streaming platform”, we think mostly of “Netflix” or “Spotify”, which is mainly entertainment video or audio content. But in reality, streaming platforms or VOD sites are not only for music, movies, and series. More and more brands and companies are using Netflix-like platforms to distribute their content, whether it is…

Analysis

How to launch a powerful online screening platform for your video content production and distribution activity

Digital technology has changed the way we work, in all sectors. In the distribution of rights and the sale of video content (TV content, series, documentaries, animation, cinema films, etc.), the sending of VHS & DVDs to TV broadcasters or other media has given way in recent years to digital streaming tools for screening content….

Analysis

5 lessons learned from the coronavirus crisis on how we produce and broadcast online video content

The coronavirus has created a real earthquake with significant economic and social consequences. Beyond having an impact on our daily lives, it is also changing the media ecosystem and the way video contents are produced, broadcasted and consumed.  Let’s take a look at the impacts of the coronavirus on content production but also the new…

Analysis

How to get video content rights (movies, series, animation, documentaries) for your streaming platform?

With the development of streaming platforms (Disney+ , Peacock, Pluto TV), there has never been so much excitement about online audiovisual media. The development of video platforms via all-in-one solutions such as OKAST makes the technological part accessible and reduces the entry barriers to launch a video streaming platform. But what about content rights? Social…

Analysis

7 Must-Haves for Effective Video Streaming Platform

When people go online, one of the activities they spend a lot of time on is watching videos. In the US, 50% of internet users watch online video content every day. Meanwhile, those in Saudi Arabia and Turkey lead the pack in online video consumption, with 64% of respondents from each country saying that they…

Analysis

The 4 challenges of launching a successful video streaming service in OTT

Video streaming is constantly evolving. The predictions show the potential that this market can reach. But if many people decide to rush into the OTT or streaming platforms business, only some will succeed. Today, launching an online video platform is easy, thanks to tools like OKAST. But to ensure its success, 4 challenges are important…

Analysis

The key trends to follow in 2019 in the digital media industry (TV, Cinema, streaming services)

As usual, at the beginning of each year, let’s take a look at the trends to be followed in the year to come in the media and entertainment industry (TV, Cinema) and online video (streaming services). 2019 promises to be rich in new products and innovations, in terms of content, business models, distribution and technology.  …

Analysis

7 trends for OTT video services

83.4 billion dollars…. These are OTT’s estimated revenues in 2022. Needless to say, OTT is the next big thing in the media and entertainment industry for the upcoming years. Let’s see 7 trends that will impact directly all OTT services.   1- Content diversification   According to many studies, content diversification is essential. According to…

Analysis

Video monetization: how much money you can make with the different models (TVOD, SVOD, AVOD…)

When you are directing, producing or creating a video content (feature films, documentary, drama, web-series, short forms etc.), there are 2 essential questions: Visibility: how can I have it viewed by as many people as possible? Monetization: all work deserves a salary, how can I get the most of my content? All objectives are different,…

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