Analysis

You may have heard the expression “FAST” recently. It’s the acronym for Free Ad-supported Streaming TV, i.e. free TV channels financed by advertising on the Internet. In this article, we will explain what is a FAST channel and who are the main players on the market. We will also describe the main steps to launch…

What is a Web TV? A Web TV is initially a linear video stream broadcasted on the Internet. Today it is a term that includes many different uses: a VOD (video on demand) website, a live streaming content, an OTT platform, a streaming service, etc. The first Web TVs appeared in the United States as…

If you are a company or a brand, there are many ways to interact with your customers or collaborators, and one of the most popular ones is the organization of streaming events (corporate streaming). But what exactly is corporate streaming? First of all, a quick reminder of what live streaming technology is, also known as…

YouTube demonetization has been a long-standing issue between content creators and YouTube. We discussed it in detail in this article on the limits of YouTube monetization: there are indeed strict rules on certain content that prevent many video creators from earning significant revenue. Here, we’ll focus on YouTube demonetization, a method used to penalize creators…

Content created by companies for their customers can be very diverse with different objectives: promotion of products or services, promotion of the brand image, communication of the company values and culture, etc. In this article, we will focus on the types of content (video or audio) that companies can create for their external communication (we…

Those who are used to working with audiovisual content or who regularly edit videos know how useful and necessary it is to have access to libraries of royalty-free content, especially for Music and sound effects A bank of video images / clips / footages First of all, let’s have a look at copyright. You will…

Live streaming has been exploding in recent years. Platforms such as Twitch led the way initially for video games and gradually this trend has spread to all industries. Whether you are a musical artist, a sports hall, a religious establishment, a company, or a brand… Live streaming has become essential to offer video content to…

If you’re a YouTube content creator and your business model is to monetize videos with advertising, you’ve certainly heard the many debates over the past few years about monetization rules. You may have even heard the term “demonetization”. Advertising monetization on YouTube raises many questions, probably because it is one of the main payment models…

OTT, or over-the-top, is an online content service provided directly to the public; with 5G we can expect to see these services growing fastly especially in the sport industry. Thanks to OTT, content producers no longer need broadcasting intermediaries such as TVs or telecom operators to offer content to their audience (this is called “Direct-to-Consumer”)….

Video is a great way to share knowledge. A training video is a video with the objective of teaching a skill or knowledge. Or simply, a video that teaches someone new skills. A training video can help employees learn how to do tasks better, help customers learn how to use products better, or help teach…

More and more churches or places of worship are offering their religious ceremonies in live stream (or launching live video). There are many reasons for that : To allow people who are unable to travel to attend mass (due to travel, illness, etc…). Continue to reach people despite health crises (some churches cannot accommodate as…

Containment has had an unprecedented impact in many sectors. In particular, the culture and entertainment industry suffered a lot. In the music industry, many artists have been unable to perform on stage, and have lost their main sources of income, despite some initiatives thanks to live streaming. But the confinement also saw great opportunities for…

Even though we’ve always been talking about the power of the video format, and how it will dominate Internet traffic, we should not underestimate the audio format, which has a bright future ahead of it. By audio streaming we mean the following content formats: Podcast: Podcast is an on-demand digital audio content format. It brings…

Everyone talks about live streaming, but even if this term refers to a simple definition: live video broadcasting via the Internet, there are many use cases that can make its apprehension complex. For example, for some people, it means to share in real-time how they play a video game. For others, it means filming themselves…

Live streaming (or live video) consists of broadcasting live video content over the Internet, through social networks or your own streaming platform. With the COVID 19 crisis, it has become very trendy and popular in all kinds of businesses. Whether you are a yoga teacher, a sports (fitness) instructor, an events company, a producer of…

Today, when we think of “streaming platform”, we think mostly of “Netflix” or “Spotify”, which is mainly entertainment video or audio content. But in reality, streaming platforms or VOD sites are not only for music, movies, and series. More and more brands and companies are using Netflix-like platforms to distribute their content, whether it is…

Digital technology has changed the way we work, in all sectors. In the distribution of rights and the sale of video content (TV content, series, documentaries, animation, cinema films, etc.), the sending of VHS & DVDs to TV broadcasters or other media has given way in recent years to digital streaming tools for screening content….

The coronavirus has created a real earthquake with significant economic and social consequences. Beyond having an impact on our daily lives, it is also changing the media ecosystem and the way video contents are produced, broadcasted and consumed.  Let’s take a look at the impacts of the coronavirus on content production but also the new…

With the development of streaming platforms (Disney+ , Peacock, Pluto TV), there has never been so much excitement about online audiovisual media. The development of video platforms via all-in-one solutions such as OKAST makes the technological part accessible and reduces the entry barriers to launch a video streaming platform. But what about content rights? Social…

When people go online, one of the activities they spend a lot of time on is watching videos. In the US, 50% of internet users watch online video content every day. Meanwhile, those in Saudi Arabia and Turkey lead the pack in online video consumption, with 64% of respondents from each country saying that they…

Video streaming is constantly evolving. The predictions show the potential that this market can reach. But if many people decide to rush into the OTT or streaming platforms business, only some will succeed. Today, launching an online video platform is easy, thanks to tools like OKAST. But to ensure its success, 4 challenges are important…