Tag: monetization

News

PSD2: Strong Customer Authentication for video platforms and VOD services

On September 14th, 2019, EU added Strong Customer Authentication to PSD2 in order to improve the customer’s personal security during the payment process. More and more OTT or streaming platforms include a payment to monetize video contents, either by SVOD or TVOD, this new regulation is then compulsory for any publisher or VOD streaming platform…
Analysis

7 trends for OTT video services

83.4 billion dollars…. These are OTT’s estimated revenues in 2022. Needless to say, OTT is the next big thing in the media and entertainment industry for the upcoming years. Let’s see 7 trends that will impact directly all OTT services.   1- Content diversification   According to many studies, content diversification is essential. According to…
Analysis

Video monetization: how much money you can make with the different models (TVOD, SVOD, AVOD…)

When you are directing, producing or creating a video content (feature films, documentary, drama, web-series, short forms etc.), there are 2 essential questions: Visibility: how can I have it viewed by as many people as possible? Monetization: all work deserves a salary, how can I get the most of my content? All objectives are different,…
Entertainment & Media News

CBS successful with its All Access OTT service

CBS surpasses expectations for All Access OTT service CBS has almost five million subscribers for its CBS All Access and Showtime digital streaming services, and CEO Les Moonves believes that subscriber growth for the two over-the-top (OTT) products are ‘far beyond where we expected them to be’. On the analysts’ call following its most recent…
Entertainment & Media News

Can Netflix Get Better?

Netflix Is Getting Huge. But Can It Get Great? Think of Netflix as the Upside Down in its sci-fi series “Stranger Things.” By this I don’t mean that it’s a nefarious or dangerous force. But it is a kind of alternative TV dimension, overlaying and replicating the known world of traditional television, that tries to…
Entertainment & Media News

Euro SVOD market to be worth nearly $7 Billion by 2022 ?

Localised offers to drive Euro SVOD market to be worth nearly $7BN by 2022 The over-the-top (OTT) subscription online video-on-demand (SVOD) market in Europe should keep growing over the next five years, with revenues soaring 74% from 2017 to total $6.8 billion, says research from Kagan. Kagan calculates that total paid subscriptions in 14 key markets…
Entertainment & Media News

Why should Operators Embrace SVOD for Next Generation

Operators Should Embrace SVOD to Attract Next Generation SAN ANTONIO, Texas — Operators should embrace subscription video-on-demand services, making it easier for younger viewers to access their Netflix, Amazon Prime Video or Hulu subscriptions, a duo of researchers told attendees at the NCTC Winter Educational Conference here Monday. Parks Associates senior director of research Brett Sappington…
Entertainment & Media News

beIN ‘s spain multichannel OTT

  beIN Media Group has launched a multichannel feature for the over-the-top (OTT) service beIN Connect in Spain. Through this new feature, which will be available only for computers and Google Chrome and Mozilla Firefox users, subscribers will be able to watch up to four simultaneous games on the same screen. The OTT platform has…
Entertainment & Media News

A spike expected for Video Streaming in 2018

Video streaming expected to spike in 2018 A full 65.1% of Internet users worldwide will stream video regularly this year, thanks to the expanding availability of subscription video-on-demand (SVOD) services, including Netflix, HBO Go, Shomi and Youku Video. According to eMarketer, this will help spur overall viewer growth of 7.2% in 2018. And on the…
Entertainment & Media News

ComScore’s scope of OTT audience segments

ComScore expands the scope of OTT audience segments Online content ratings specialist comScore has expanded its cross-platform viewership measurement solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video-on-demand (SVOD). The 21 new advanced segments, which are powered by comScore’s proprietary Total Home Panel, are meant to help marketers and media companies…
Entertainment & Media News

YouTube and Netflix leader among Chilean youth

  YouTube, Netflix reign among Chilean youth When it comes to their favourite use of the Internet, Chile’s younger generation gives a big thumbs up to watching video. The Radiografía Digital report from telco and pay-TV provider VTR has revealed that 79% of youngsters and kids between five to 17 spend over an hour a…
Entertainment & Media News

Global free video-on-demand ad spend previsions by 2022

  Data from Juniper Research has found that advertising spend on free video-on-demand (FVOD) content, such as media on YouTube and Facebook, will more than double over the next five years, reaching $37 billion by 2022, up from an estimated $16 billion in 2017. In addition, the research calculates that as the appetite for free…
Analysis

Online Videos and VOD : summary of 2017 and 2018’s trends

In 2017, the online video market skyrocketed. Internet became more and more powerful and overcame Television in several fields, like ad revenues. Let’s do a recap of 2017 : market, uses, formats, content and try to understand what 2018 will bring us ! 1. The fast-growing VOD market, widening the gap with the physical video market What…
Analysis

Why you should stop being dependent on GAFAs and launch your own streaming platform !

On November 17th, 2017, Facebook has temporarily removed one of its biggest page: UNILAD. Fortunately it reappeared later on. But in France, Firerank a pure media player has been definitely deleted. It had more than 1.7 million video views and 12 million fans. Also 35 employees. The reason: Firerank did not respect certain terms and good practices…
Marketing tips

How to sell your video contents in a Facebook Shop

With 2 billion monthly active users worldwide, Facebook is definitely an important acquisition channel to sell your video contents. You already know it but, being active on it allows you to communicate on a large scale and (very often) at a lower cost. This social network federates users around subjects they care about (remember, we were telling you…
Analysis

5 reasons why you need to set up a crowdfunding campaign for your video projects

Crowdfunding can turn out to be a formidable weapon for your video projects. With more than 500 specialized platforms in all fields, you have the choice! Each crowdfunding solution offers several contribution options for participants. It can be a simple donation (or counterpart) or participatory lending. This form of investment is democratized and attracts more and more viewers craving original contents….
News

Big News : OKAST to join FlameFy, creating the future of video services with big datas !

We are excited to announce that we are joining today FlameFy, a company specializing in audience and content management solutions thanks to big data. At OKAST, we have worked hard for more than 18 months to provide creators, content owners and video makers with a simple and powerful tool for broadcasting and monetizing video contents. But…
Analysis

6 trends in online video and VOD you need to know for 2017

According to some studies, online video will represent 80% of the total Internet traffic in 2019. No need to say that we can’t miss this. Starting a fresh year, we were thinking that some of you would enjoy a summary of trends observed in online video market (Season 2016), as well as some of our predictions for the…
Marketing tips

Why and how to use emailing to promote your VOD offer or video content

Yes, emailing is a must-have to promote your videos. With the worldwide rise of mobile devices, it has even become one of the most powerful tools of communication, and here is why. 5 reasons to use emailing for your VOD offer or videos: # 1 Because it costs (almost) nothing Sending an email is free. If you need to send…