Marketing tips

Abandoned carts are a well-known term in e-commerce. But it applies also to any streaming service that offers paid content, whether it is transactional VOD (TVOD) or subscription VOD (SVOD). Abandoned carts are all orders initiated by a customer, then abandoned at the time of payment. In the case of a video or music/podcast platform,…

Whether you are a creator, an artist, a company, a brand… Having a YouTube channel has become almost a must-have to promote your work or your products & services. For some people, YouTube is a tool to earn money with videos, for others the platform offers too many disadvantages. But in any case, YouTube remains…

TikTok is a new social network with over 800 million active users per month. It’s the next big thingand it’s not likely to stop anytime soon. It is therefore an opportunity for all online activities, especially if you offer video or audio content via a streaming platform, whether you want to monetize it or not….

While the entire Internet is being transformed into a giant video platform, the existential question remains: how to monetize video content? Whether you are a creator/producer of content, a streaming platform or a publisher, you are certainly looking for the best way to monetize your content. We give you here 7 levers to monetize online…

The 2018 GDRP has finally arrived and will be in place on May 25. This new regulation aims to make companies and their subcontractors responsible for the use, prevention and protection of personal data. As a VOD platform or streaming site owner, you are subject to this legislation, since you collect and use data from…

Many creators are sometimes struggling to drastically grow their audience. Find acquisition channels for  new customers is sometimes hard, but as we often said it’s a game that (really) worth it! Connect with influencers to get a promotion is a very powerful lever which must be planned. When we start with an audience of zero or…

Pinterest is a social network less popular than Facebook or Instagram, but that can be very powerful as acquisition for your hearing channel. With more than 100 million users, it represents a community cannot be ignored. Pinterest is particularly suited if you produce video content around strong themes because it brings together foremost enthusiasts (like…